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   Starting Your Business

 
Starting Your Own Perfume Business
After you have made a few perfumes and have come up with a few formulas you like and think others will like its time to start

 thinking about selling your perfumes.   Try going to bath and body type stores or local pharmacies and boutiques.  Ask for the buyer, ask if you may see them. Show them your perfumes. I have found that cold calling is by far the best way to go about showing your perfumes. It’s much harder to say no in person then on the phone. Before you go, have some business cards made which have your business name and phone number. Make sure you have a product sheet with prices and photos, this looks more professional.  Make an ordering sheet. Think about having a 3 or 4 selection minimum. Offer a free tester.  Fold one of your business cards in half and clip the perfume sample to it.  Check out our links page for the name of an on line printer where you can design your own business cards. Offer the store plenty of give away samples for their customers. This way you can support your product and the store will sell more of your perfume. Help them build a market for your perfume. Offer to go into their store on a few weekends and hand out samples of your perfume and help them sell it.  Try to factor in the cost of your tester and samples into the cost of your perfume. Most retailers will want to sell your perfume for double the price they pay you, and sometimes they will add even a bit more to the cost. So, if you sell it to them for $12.00 to $25.00 then they will sell it for $26.00 to $55.00. You may want to offer small roll-on or dab-on perfumes for less.  Think about your market, you don't want to overprice your product. This way you can build a market, they will come back for more.

Living in a remote area will be a bit more of a challenging for marketing your perfume, but it's not impossible. You can always send out samples with your price sheet. Think about all of the craft fairs in your area. One of the best ways to market is attending a wholesale show. In the link section of our site there are links to some wholesale shows that retailers attend to look for new lines of product. This is also a great place to meet a sales representative who calls on retail stores to sell your product.  They usually want you to supply them with samples to give away as well as the product sheets and they usually receive a 15% - 20% commission. It sounds like a lot, but remember, they have sales experience, are in touch with customers and have an on going relationship with the retailer.  They may also want to take your product to market, or wholesale shows to sell. This is a great way to get your product out there. There are also markets that specialize in skin care and related products. The retail market for perfume is HUGE and growing!

You will have to do the normal things in setting up your business. Call your city hall to get the requirements to start a wholesale business. The usual requirements are a resale license and a fictitious business name. You usually have to go to your local city hall to find out if the name you have chosen is available. File your name and pay the fees.  You will also need a business bank account with your new business name.  The bank will require you to have your fictitious name. Do not for get to get your resale license. And make sure you collect the proper documents from the people you sell to so they will not have to pay you a sales tax. Keep these documents in a safe place. The tax board may want to see them. Or you could have to come up with the sales tax you would normally collect from an individual. The state you do business in will make all the rules clear to you. Its not as hard as it all sounds. Its really relatively easy and inexpensive to get all the paper work done. Its great fun and excitement owning your own business. Especially when you have created the product yourself.

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